Press Room

Property Agents are wasting valuable Time & Leads

Web based sales management and CRM specialist Pro-bis.com recently conducted a survey of UK and international property developers and real estate agents to determine whether time selling could be improved. It found that 70% thought their agents' time selling could be improved by more than 20%, and 30% of respondents said it could be improved by up to 50%.

According to those surveyed, 66% still use telephone, email or post to follow-up leads rather than relying on their customer relationship system to directly distribute leads around to the sales team. Only 50% check whether staff are effectively following up sales leads in meetings rather than using tracking and reporting systems and 40% still use paper files or Excel spreadsheets to keep track of reservation dates.

"This is an indication that the industry is not working to its full potential and using out-dated and inefficient methods of managing sales leads," said Jameel Golding, co-founder and chief-architect of Probis Property CRM. "The results suggest that property developers and real estate agents could improve their time selling by between 20%-50% which represents a significant increase in potential income. This is a figure that cannot be ignored.

"Managing sales leads effectively is not a new phenomenon, but the increasingly dynamic nature of international property is and, as a result, developers and real estate agents are not using a CRM solutions best suited to their needs."

Global Solution

Pro-bis.com, which has clients in the UK, Ireland, Spain, Portugal, Egypt, Morocco, Cyprus, Dubai and Hong Kong, claims to have helped them increase productivity by up to 30%. Both global and mobile, the system can be accessed anywhere as long as the user has an internet connection. The Pierre & Vacances Group, a European leader in leaseback properties with an annual turnover of €1.2 billion, has been using Pro-bis.com for the last 12 months.

"As soon as we started using Probis Property CRM, we began to notice tangible results," said Niamh Erbek, Regional Manager for Pierre & Vacances Ireland. "PROBIS CRM exceeded our expectations and increased our performance by reducing the amount of time we spend on laborious administration by three hours per day. Conversion rates have also increased as we can be more focused on sales as we now have 50% more time on our hands."